You Have 15 Minutes and are staring at a Blank Screen.

You Have 15 Minutes and are staring at a Blank Screen.

You know the feeling. You need to send an email by 9:30am.

It's 9:15. Your coffee is getting cold. Your cursor is blinking at you like it's personally mocking everything you stand for. You've typed "Hello" and deleted it four times. You briefly considered faking a power outage. You've reorganized your desk, checked your phone twice, and somehow ended up reading a Wikipedia article about the history of staplers.

And the clock? Oh, the clock is absolutely loving this. 9:18. 9:19. Tick. Tick. Tick.

You now have eleven minutes to write an email that needs to sound professional, persuasive, and like you definitely did not spend the last fifteen minutes staring into the void questioning your entire career as a business owner.

Here's the dirty little secret nobody talks about: even the best writers hit walls. It happens to everyone. The blank screen doesn't discriminate. It will humble a seasoned pro just as quickly as it will humble someone who just learned what a subject line is.

But what if you didn't have to white-knuckle your way through every single email anymore?

Meet BOB - Your assistant who helps you send one email a day and start getting sales without even thinking about it.

Meet BOB - Your assistant who helps you send one email a day and start getting sales without even thinking about it.


BOB is built specifically for peope like you who need to produce sharp, compelling, and conversion-driven emails without losing their minds in the process. Think of BOB as that incredibly talented colleague who never panics, never gets writer's block, and absolutely never wastes twenty minutes reading about staplers.

Whether you're crafting a cold outreach, a nurture sequence, or a campaign that needs to hit just right, BOB helps you get from blank screen to brilliant copy faster than your coffee can go cold.

So next time 9:15 rolls around and the cursor starts blinking at you with that smug little attitude, let BOB handle it.


Want to know more? I don't blame you.

My name is Aidan Bruhl, and I have been running my own businesses for over 30 years. Construction (mostly), web design, Etsy stores selling steampunk lamps and pens, MLM — you name it, I've probably done it. Thirty years is a long enough to watch trends come and go, long enough to survive fax machines, MySpace, and whatever that NFT thing was all about. But through every single twist, turn, and complete business catastrophe, one thing has remained the undisputed champion of growing a business.

Email.

Not social media. Not flashy ads. You're probably right now building your entire audience on Instagram. On Facebook. On TikTok. On Amazon. On platforms you do not own, do not control, and cannot negotiate with when they decide to change the rules on a random Tuesday afternoon with zero warning and zero apology.

You've got 50,000 followers? Wonderful. Facebook doesn't care. They'll throttle your reach, bury your posts, or simply decide that your content now violates some vague new community guideline that didn't exist last week. You've got 120,000 followers on TikTok? Fantastic. One congressional hearing and that entire platform disappears faster than an ice-pop in the Sahara.

Here is the uncomfortable truth though. Most people write terrible emails. I know because I have received thousands of them over my career, and I have written a few disasters myself. You know the ones. The emails that start with "I hope this finds you well" as if the email is some kind of carrier pigeon on a wellness journey. The ones that ramble on for fourteen paragraphs before getting to the point. The ones that somehow manage to be both too long AND say absolutely nothing.

Or even worse, you're not writing emails at all. You have a list, but you don’t use it because writing feels hard. BOB fixes that.

BOB is your email writing assistant, built specifically for business owners who want to produce sharp, compelling, and conversion-driven emails without staring at a blinking cursor for three hours questioning their life choices.

With BOB, email truly becomes easy. Whether you are crafting a welcome sequence, a sales campaign, or a follow-up that actually gets a response, BOB is right there beside you handling the heavy lifting.

And you can have BOB help you for FREE for 14 days. So instead of me selling to you, just try him out and let BOB sell himself to you.


Need some proof before you commit? I get it. This page you're reading right now? Written by BOB! And here are some more examples (not edited in any way, I promise):

Daily Broadcaster

Brand Voice: Email List Building System 
​Prompt: Tell me about the Post-It Note...
​Creativity: Creative
​Tone: Funny

Subject: NASA almost used the wrong glue. Here's what that has to do with your email list.

In 1968, a 3M scientist named Dr. Spencer Silver accidentally invented something useless.

He was trying to create a super-strong adhesive. What he got instead was a weak, pressure-sensitive glue that stuck to things gently — and could be peeled off without leaving a mark.

It wasn't what anyone asked for. It wasn't what the market wanted. By every conventional measure, it was a failure.

So 3M shelved it.

But Silver didn't. For six years, he quietly walked the halls of 3M, showing colleagues this strange, stubborn little adhesive that refused to be permanent. He gave seminars. He made his case. He believed in something he couldn't yet explain the use for.

Nobody listened.

Then in 1974, a colleague named Art Fry sat in church, frustrated that his hymnal bookmarks kept falling out. He remembered Silver's weird glue. He pressed a strip of it onto a piece of paper, stuck it to a page, and peeled it off cleanly.

The Post-it Note was born in a church pew.

And even then — even then — 3M almost killed it twice before it became one of the best-selling office products in human history.

Here's what strikes me about this story.

The adhesive was never the problem. It existed. It worked. It was genuinely valuable. The problem was that for six years, it had no system to deliver it to the right surface.

I think about this constantly when I talk to copywriters, marketers, and business owners who are sitting on real expertise — offers that work, knowledge that transforms, ideas that deserve an audience — and yet somehow, almost none of it is reaching the people who need it most.

They have the adhesive. They're missing the surface.

Most people assume the problem is their idea. That it needs to be sharper, smarter, more original. So they keep refining it in private, walking the halls of their own mind, giving internal seminars to nobody.

But the idea was never the bottleneck.

Distribution was.

An email list is not a glamorous thing. It doesn't have the seductive pull of a viral post or the dopamine hit of a trending reel. But it is the only platform where you control the surface — where your message lands directly, personally, and without an algorithm deciding whether you deserve to be seen today.

That's exactly what the Email List Building System is designed to do. Not help you invent something new. Help you finally deliver what you already have to the people who are already waiting for it.

Your idea isn't the problem. Your distribution is.

Let's fix that.

[Click here to get started with the Email List Building System]

— Aidan

Spencer Silver waited six years for someone to build the right system around his work. You don't have to wait that long.

Sales Page

Brand Voice: Axe of the Ice-Wrym ebook
​Product/Offer Price: $7
​Creativity: Creative
​Tone: Inspiring 

The Fjords Are Calling — And Something Ancient Is Answering
Step into a world where betrayal cuts deeper than any blade, and the darkness beneath the ice has finally awakened.

You've Been Searching for This
You know the feeling. You finish a book, close the cover, and it's... fine. Competent. Forgettable.

You've been burned before. Flat protagonists. Worlds that never quite breathe. Stakes that never truly land. You've read stories that promised epic adventure and delivered something closer to a lukewarm afternoon.

You deserve better than that. And somewhere deep down, you already know it.

The Weight of a World That Won't Let You Go
Here's what's been missing: a story that doesn't just entertain you — it moves you.

Not a hero who is simply brave, but one who has earned every scar and still chooses to stand. Not a villain who is simply evil, but a hunger so ancient and so cold that it makes the very air feel wrong. Not a world that serves as backdrop, but one that breathes and groans under the weight of its own darkness.

You've been searching through shelves and scroll bars for that rare thing — a fantasy that grips you by the collar in the first chapter and doesn't let go until the final line. A story that has something to say about courage and cynicism, about what it costs to hope when hope has cost you everything before.

That story exists. And it begins in the Shadowed Fjords of Skallagrim.

Introducing: Axe of the Ice-Wyrm
A Fantasy Adventure Novel by Aidan Bruhl

Freya Thorsdottir is not your typical hero.

She is hardened, haunted, and deliberate in her decision to feel as little as possible. She leads her band of raiders not with speeches about glory, but with the quiet authority of someone who has survived when others have not — and carries the weight of that survival every single day.

What begins as a contract raid for coin quickly unravels into something far more dangerous than any battlefield she has ever walked. Jarl Thorgil, drunk on ambition and blind to consequence, has stirred something beneath the ice that was never meant to wake. The Ice-Wyrm rises — not merely as a creature, but as a corruption. A slow, creeping cold that turns the land against itself and whispers to the darkest corners of the human soul.

Freya and her crew are caught between a ruthless warlord who will burn the world to rule its ashes, and a primordial evil that may not leave anything worth ruling. To survive, they must forge alliances with people they do not trust, make sacrifices they cannot take back, and face a question that cuts deeper than any blade:

Can a warrior who has long abandoned hope pick up that axe one more time — not for coin, not for survival, but for something greater?

What This Story Will Give You
A protagonist worth following into the dark. Freya is not perfect, and that is precisely why she is extraordinary. Her journey from cynicism to conviction is written with the kind of honesty that makes a fictional character feel like someone you've actually known.

World-building that earns its weight. Skallagrim is brutal, beautiful, and entirely its own. The fjords, the cold, the culture of the raiders — every detail is rendered with care, and the world feels lived-in rather than constructed.

Stakes that are genuinely felt. When the Ice-Wyrm's influence spreads, the threat is not abstract. It is visceral, creeping, and deeply unsettling in the way that only the best fantasy villains manage to be.

An ensemble that surprises you. The crew of raiders surrounding Freya are not background noise. They carry their own histories, their own loyalties, and their own reasons for standing — or not standing — when it matters most.

A story about more than survival. Underneath the raids and the monsters and the political treachery, this is a novel about what it means to let yourself care again after the world has given you every reason not to.

Pacing that respects your time. No chapter exists simply to fill space. Every scene moves, reveals, or deepens — and the momentum builds toward a conclusion that earns every emotion it asks you to feel.

What Readers Are Saying
"I read the first chapter to see if it was worth my time. I finished the book at 2 in the morning because I could not put it down. Freya is the kind of character I didn't know I was waiting for — complicated, fierce, and achingly human beneath all that armor. Aidan Bruhl has built something genuinely special here."Marcus T., Fantasy Reader & Longtime Genre Enthusiast

"The Ice-Wyrm itself is terrifying in the way the best fantasy monsters are — not just physically, but philosophically. What it represents, what it does to the people around it, the slow creep of its influence across Skallagrim — it made my skin crawl in the best possible way. This is the kind of book I'll be recommending for years."Sienna R., Sword-and-Sorcery Fiction Fan

"I've read a lot of Viking-inspired fantasy, and most of it leans heavily on the aesthetic without doing the deeper work. Axe of the Ice-Wyrm is different. The world feels authentic, the characters feel real, and the emotional core of the story — Freya's arc specifically — hit me somewhere I wasn't expecting. Beautifully written and absolutely worth every penny."Daniel M., Epic Fantasy Enthusiast

Everything You Receive
When you claim your copy of Axe of the Ice-Wyrm, you receive the complete ebook — the full, unabridged fantasy adventure novel — delivered instantly to your device.

No waiting. No shipping. No barriers between you and the Shadowed Fjords.

The moment your order is complete, Freya's story is yours.

The Value of What You're Holding
A novel like this — with the depth of character, the richness of world-building, and the emotional resonance that Axe of the Ice-Wyrm delivers — is the kind of reading experience people pay full hardcover prices to find. The kind of story that inspires recommendation threads, late-night reading sessions, and that rare, quiet satisfaction of having spent your time on something truly worth it.

The full value of this reading experience: easily $15 to $20 for comparable works in the genre.

Your price today: just $7.

That is less than a cup of coffee. Less than a streaming rental. And what you receive in return is a complete world, a story that matters, and a character you will not forget.

Read It Without Risk
If you open Axe of the Ice-Wyrm, spend time with Freya and her crew, journey through the Shadowed Fjords — and you feel that it did not deliver on everything promised here — reach out. The goal is not simply to sell you a book. The goal is to give you a reading experience worth having. Your satisfaction is the only outcome that matters.

Read it with complete confidence.

This Offer Will Not Wait Forever
The price of $7 reflects a deliberate decision to make this story as accessible as possible to the readers who need it most. That decision has limits. As readership grows and the audience for Axe of the Ice-Wyrm expands, this introductory price will rise to reflect the full value of the work.

The readers who act now are the ones who will look back and know they found it first.

Your Next Great Read Is One Click Away

[Claim Your Copy for $7 — Begin the Journey Now]

Instant delivery. Read on any device. No risk.

Visit: https://aidanbruhl.com/axe

Story Selling

Brand Voice: BOB
​Prompt: I moved from the UK to the US
Hook: Contrarian Take (challenges popular advice or a widely accepted belief)
​Creativity: Creative
​Tone: Funny

Subject: "They told me Americans don't read long emails. They were wrong."

Let me tell you about a man named David Abbott.

If you've never heard of him, that's almost the point.

In 1970s London, Abbott was quietly becoming one of the greatest copywriters who ever lived. While American ad agencies were screaming for shorter copy, punchier headlines, and more white space — Abbott was writing essays.

Full-page newspaper ads. Dense paragraphs. Long, winding, beautifully constructed arguments for why you should buy a Volvo, or subscribe to The Economist, or switch your bank.

His colleagues thought he was mad.

"Nobody reads that much," they said.

"You'll lose them in the first paragraph," they warned.

"Americans especially — they have the attention span of a golden retriever at a squirrel convention."

Abbott smiled, nodded politely, and kept writing long copy.

His ads won every award imaginable. His clients made fortunes. And the "nobody reads long copy" crowd? They're still saying it today — mostly on LinkedIn, in posts that ironically get zero engagement.

Here's the contrarian truth Abbott understood that most people still don't:

People don't stop reading because copy is long. They stop reading because copy is boring.

There's a difference.

A massive, life-changing difference.

Now. I'm going to do something slightly embarrassing and tell you about myself.

I moved from the UK to the US a few years back.

And the number one thing people warned me about?

"Americans won't read your emails. They're too busy. Too distracted. Too caffeinated."

So naturally, being British, I ignored all of this advice completely and kept writing emails anyway.

Thirty years in business — construction, web design, MLM, Etsy stores — and you know what has consistently been the single best marketing tool across every single one of those wildly different industries?

Email.

Not TikTok. Not a fancy funnel. Not a $4,000 Facebook ad campaign that somehow only reaches people who already bought from you.

Email.

The problem — and I say this as someone who has written more emails than I've had proper cups of tea (which, as a British person, is a staggering number) — is that writing good emails is hard.

The blank screen is a villain.

You sit down. You've got something brilliant to say. You know your product changes lives. And then... nothing. Your brain goes quiet. The cursor blinks at you like it's personally offended by your existence.

That's why I built BOB.

BOB is software that writes emails, sales pages, ads, and other copy — for you.

Not generic, robotic, "Dear Valued Customer" nonsense either.

Real copy. Persuasive copy. The kind David Abbott would begrudgingly respect while sipping his tea (he was British too, coincidentally — perhaps there's something in the water).

You tell BOB what you're selling, who you're selling it to, and what you want them to feel. BOB does the rest.

No more blank screens. No more staring at a blinking cursor like it owes you money. No more "I'll write the email tomorrow" — which, as every business owner knows, is just a fancy way of saying "I'll lose the sale tomorrow."

Business owners and marketers ask me all the time:

"Aidan, how do you keep writing emails after 30 years without running out of ideas?"

Honestly? I use BOB now. And I'm not even ashamed about it.

David Abbott had a team of brilliant creatives around him. You've got BOB. Same energy, fewer egos, no one stealing your lunch from the office fridge.

The contrarian take — the one Abbott proved in the 1970s and I've proved across three decades and two continents — is this:

Email isn't dying. Bad email is dying.

Good email? Email that tells a story, makes someone laugh, earns their trust, and then — gently, confidently — asks for the sale?

That stuff works like it always has.

You just need the right tool to write it.

[Click here to meet BOB →]

And if you're still not sure, consider this:

You just read over 600 words of an email about email.

Abbott was right. You read the whole thing.

Now imagine what BOB could write for your business.

— Aidan (30 years in business. 2 countries. 1 embarrassingly good email tool)

P.S. BOB doesn't take smoke breaks, ask for equity, or tell you your headline "needs more energy." He just writes.

Here Is Just Some of What BOB CAN do for You:

Here Is Just Some of What BOB CAN do for You:

Daily Broadcaster

Use this to write your regular emails you send to your list. Craft tailored, engaging daily emails for each client in under a minute. Say goodbye to writer's block and save hours on your daily broadcasts.

Idea Generator

Click ONE button to create five different email ideas based on the 29 most profitable types of emails. Just put the idea you like into the Idea Writer and it will write the email for you…without you writing ONE single word.

Story Selling

Use this to write story based emails to send to your list. These emails tell a story and then relate the story back to your product to sell it.

Sequence Builder

Create entire email sequences by clicking buttons. No prompts necessary. These sequences use a combination of templates, structures, formulas, and BOB writes your emails in the exact order they should be written. You can write welcome sequences (sign-up & opt-in), abandon cart sequences, post purchase sequences, and more in just minutes.

That's JUST the email side of things.

If you want to GROW your email list, BOB will make your life WAY easier.

LIST BUILDING TOOLS:

LIST BUILDING TOOLS:

Ad Creator

Write entire 30 second to 90 second ads for Facebook, Instagram, Tik Tok, or Youtube with the click of a button. These ads are based on my formulas for ads that’ve sold millions to cold traffic.

Opt-In Page Creator

Write entire opt in/landing pages to collect emails with a single click of a button. These landing pages are based on my landing page structures that get up to a 70% opt in rate to cold traffic. (As crazy as that may sound.)

Sales Page Creator

Write “mini” sales pages with the click of a button. This is based on my “tripwire” formula that’s sold tens of millions worth of low ticket products to cold traffic.

Headline Generator

Select your product, and BOB will generate 10 subject lines for you that you can also use as a headline in your marketing campaigns.

There are no prompts necessary for any of these features. Simply fill out a few questions and BOB will do the rest.

 OTHER TOOLS:

 OTHER TOOLS:

Brand Voices

Create and save content tailored specifically for your product or brand, eliminating the need for repetitive company introductions. BOB will then craft personalized emails that truly speak to your customers.

Chat Assistant

Need help with something? BOB is ready and waiting to chat with you whenever you need to. Want to know how to price a product? Looking for traffic ideas? Even it's just about the weather, BOB is there for you.

Stop Staring at Blank Screens. Start Making Money From the List You Already Have.

Stop Staring at Blank Screens. Start Making Money From the List You Already Have.

You get full unlimited use of BOB. No restrictions on how much you can create. No credits to buy. Ever.

You get full unlimited use of BOB. No restrictions on how much you can create. No credits to buy. Ever.

Email
Email
Email
Email
Product

The 5-Step Sales Funnel
$27.00$7.00
Affiliate Bootcamp
Free
Quick Start Workbook
$27.00
{Course Product Name}
First Price
*Optional* {Upsell Product Name}
$47.00
Axe of the Ice-Wyrm - ebook
$7.00
BOB 1 day
Free for 1 day then Free / month
The Dead Inbox Autopsy
Free
Email Essentials Bonus Bundle
$88.00$27.00
BOB
Free for 14 days then $49.00 / month
The Dead Inbox Autopsy
$27.00
The Hook
$7.00
The Hook
Free
em@il it
Free
BOB free
Free for 14 days then Free / month
BOB subscription
$49.00 / month
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The 5-Step Sales Funnel
$27.00$7.00
Affiliate Bootcamp
Free
Quick Start Workbook
$27.00
{Course Product Name}
First Price
*Optional* {Upsell Product Name}
$47.00
Axe of the Ice-Wyrm - ebook
$7.00
BOB 1 day
Free for 1 day then Free / month
The Dead Inbox Autopsy
Free
Email Essentials Bonus Bundle
$88.00$27.00
BOB
Free for 14 days then $49.00 / month
The Dead Inbox Autopsy
$27.00
The Hook
$7.00
The Hook
Free
em@il it
Free
BOB free
Free for 14 days then Free / month
BOB subscription
$49.00 / month

You get a 14-day free, unlimited trial of BOB. If it's not for you, you can cancel at any time. No questions asked. No hard feelings.

express
express
express
express
express
express
express
express
express
express
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We Never Share Your Information With Anyone

Product

The 5-Step Sales Funnel
$27.00$7.00
Affiliate Bootcamp
Free
Quick Start Workbook
$27.00
{Course Product Name}
First Price
*Optional* {Upsell Product Name}
$47.00
Axe of the Ice-Wyrm - ebook
$7.00
BOB 1 day
Free for 1 day then Free / month
The Dead Inbox Autopsy
Free
Email Essentials Bonus Bundle
$88.00$27.00
BOB
Free for 14 days then $49.00 / month
The Dead Inbox Autopsy
$27.00
The Hook
$7.00
The Hook
Free
em@il it
Free
BOB free
Free for 14 days then Free / month
BOB subscription
$49.00 / month

You get a 14-day free, unlimited trial of BOB. If it's not for you, you can cancel at any time. No questions asked. No hard feelings.

express
express
express
express
express
express
express
express
express
express
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Still not sure? Here are what some users have to say:

"I used to spend 20 minutes agonizing over a single client email. With BOB, I get a solid draft in seconds and tweak it to sound like me. I've probably reclaimed five hours a week."
— Jennifer Dunn, Business Owner

"The hardest part of my day was always the first sentence. BOB doesn't just write for me — it gets me unstuck. My inbox no longer feels like I'm staring at a wall."
— James Whiteford, Online Marketer

"English is my second language, and I always worried my emails sounded too blunt or too formal. BOB helps me hit the right tone every time. My clients have actually commented on how clear my communication is now."
— Priya Raman, Director

"Chasing an overdue invoice or pushing back on scope creep — those were the emails I'd put off for days. BOB gives me a professional, firm starting point so I just send it and move on."
— Peter Olsen, Owner

"I run a small agency and send 60+ emails a day. BOB cut my writing time roughly in half, which means I'm doing actual client work instead of typing all afternoon."
— Alicia Cheng, Managing Director

WHO IS BOB FOR?

WHO IS BOB FOR?

There are four types of people BOB can help. Let me explain each one so you can decide if it's right for you.

  • Maybe you're a business owner. You know more emails — or better emails — would mean more revenue. You just don't have the hours, the ideas, or the budget for a copywriter.
  • Maybe you're a business owner trying to grow your list. BOB writes the ads, the landing pages, and the "mini" sales pages. In seconds, not weekends.
  • Maybe you're a copywriter with a client list. BOB can write every email you've got due. Load in each client's voice and it stays in character. Need more clients? The outreach tool handles cold emails, too.
  • Or you're already good — you just want to be better. BOB doesn't have to replace you. He can just sit next to you.
  • Maybe you're a business owner. You know more emails — or better emails — would mean more revenue. You just don't have the hours, the ideas, or the budget for a copywriter.
  • Maybe you're a business owner or media buyer trying to grow a list. BOB writes the ads, the landing pages, and the "mini" sales pages. In seconds, not weekends.
  • Maybe you're a copywriter with a client list. BOB can write every email you've got due. Load in each client's voice and it stays in character. Need more clients? The outreach tool handles cold emails, too.
  • Or you're already good — you just want to be better. BOB doesn't have to replace you. He can just sit next to you.

So if you're even slightly curious, just test it out.

I have nothing else to say. The End.

© 2026 Aidan Bruhl. All Rights Reserved | Chickamauga, GA 30707